An extension of your team
Not ready for a big PR agency yet? Need to supplement your agency's work with senior-level expertise and writing skills?
I'll act like a member of your team, with the accountability to match.
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I'll immerse myself in your business and build creative communications programs that support your goals.
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Strategic, scrappy + flexible
I don't waste hours in planning and strategy sessions before you see results.
I'll help you build a communications foundation to promote and protect your reputation for the long-term, while getting quick wins, too.
I have a network of experts who can help you win, and flexible pricing.
My Story
Hi 👋 I'm Anna Rice, and I have 15+ years of experience managing strategic communications for all kinds of companies.
I started my career as a writer and editor for a lifestyle news website. After shifting into PR, I worked at agencies of all sizes, from the world's largest independent PR firm, Edelman, to boutique shops, and in-house, too. I've built successful PR & communications programs from scratch for brands in tech, insurance, travel, food, outdoors, and apparel. I worked in New York City, Boston, Chicago and San Francisco. Now I'm based in the beautiful mountains of Summit County, Colorado, where I work with both local + national brands.
Media Relations
In today's news cycle, landing earned media coverage is HARD. But I love a good challenge. I'm not afraid to take on the most obscure of clients, uncover a good story, and tell it to the right reporters and the right publications.
And while press coverage is great, there are many new ways to earn attention today... I'll have it all covered!
Research-led Thought Leadership
Almost every company publishes research today. But most studies are self-serving and more likely to put you to sleep than they are to grab headlines. If you want to do research that starts conversations and drives traffic to your website, let's do it. I have extensive experience concepting, conducting and launching mediagenic research that drives business and press coverage.
Ghost Writing + Content Writing
So an executive has a blog, LinkedIn profile or regular column... but no time to write it themselves. I can take their voice, tone and authentic perspective and write editorial-style articles or posts optimized for social media.
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I have also written hundreds of company blog posts. Whether you're looking to capture search traffic, establish thought leadership, or announce a new product, I can help you write click-worthy content.
Small Business PR
I'm passionate about helping small businesses succeed. But I also understand you have a limited budget for communications.
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That's why I have a flexible pricing model. You can only afford a weekly or monthly consulting call? No problem. You want me to build an entire PR program for scratch? I can do that too. Contact me to learn more about my small biz packages!
You Need PR
90%
more effective than advertising
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Source: Nielsen
10.5
hours the average American spends with media daily
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Source: Nielsen
87%
of shoppers start product searches online
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Source: Salesforce
69%
of business leaders have experienced a crisis in the last 5 years
Source: PwC
My Experience
